All things Swiss!

Great news!  We are representing Swiss National Day in New York City, an annual event commemorating the founding of the Swiss Confederation that brings together Swiss, Swiss-Americans, and friends of Switzerland for a day of festivities and celebration.

Organized by the Swiss Benevolent Society, this year’s event will take place on Saturday, July 27, 2013 from 6PM to 11PM at NYC’s spectacular Central Park Zoo.

Highlights:

o   Swiss celebrity chef Reto Mathis of MATHIS FOOD AFFAIRS will offer a culinary journey of regional specialties of Switzerland, paired with a complimentary Swiss wine tasting

o   The New York premier of the Rezero Ballbot robot, crafted by Swiss engineers from the Swiss Federal Institute of Technology in Zurich (ETH Zurich)

o   Contemporary and traditional Swiss music

o   Many fun activities for the young and young at heart

o   Nespresso VIP Lounge

o   Raffle & Silent Auction with exciting prizes

For more information, please go to www.sndnyc.org.

Hope to see you on the 27th!

B Swiss,

Shari

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Springtime Recap

Hi!  We’ve been so busy this Spring, a month has gone by without a blog post.  Sorry!  Here’s a recap of where we’ve been and what we’ve been working on:

We hosted a fun “Unusual Wine & Food Pairing” walk-around tasting event on April 24th at Vino-Versity, featuring unique ice cream flavors, pickles and relishes and more!  Guests enjoyed wines poured AND explained by wine expert Shari Schneider, while mingling and noshing in her casual UES wine store.  It was an informative and tasty evening!

Vino-Versity's owner Shari Schneider pouring wine for writer John Brecher

James Beard Foundation Award festivities began for us on May 5th with one of our favorite annual events, Chef’s Night Out.  There’s no better way to start the week than with a party at 10pm on Sunday at The Todd English Food Hall at The Plaza with chefs, industry friends, and incredible food and drinks.  This preluded Monday’s main event…the #JBF Awards at Avery Fisher Hall at Lincoln Center.  This year’s theme was “Lights! Camera! Taste!” and the ceremony was hosted by the amazing Oliver Platt (New York magazine Adam Platt’s brother).  We mingled at the reception and joined in after-parties at Per Se and Eleven Madison Park “loft.”  It was an outstanding night!

Shari Bayer and Julie Lerner at the James Beard Awards 2013

We kicked off this year’s Taste of Tribeca with a fabulous cocktail party at Macao Trading Company on May 1st, and then celebrated the annual fundraising event’s 19th year on Saturday, May 18th.  Despite a little afternoon rain, it was a huge success with a wonderful turnout.  Over 70 Tribeca restaurants participated, serving a fantastic selection of tasty bites!  Read more about the event here.

Shari Bayer and Jimmy Carbone at Taste of Tribeca 2013

On May 29th, our client Brasserie Cognac East hosted a grand opening party for its new Upper East Side location.  The Consul General of France, Mr. Bertrand Lortholary, joined in the inaugural ribbon cutting, which was followed by a festive cocktail party featuring delicious bites from Executive Chef Florian V. Hugo.  The UES neighborhood is already embracing this new, intimate brasserie.

Rita Jammet, Executive Chef Florian V. Hugo and Shari Bayer at Brasserie Cognac East's Grand Opening

Finally, we introduced an original Beef Wellington Burger on the menu at Le Perigord.  This is the first time in the classic French restaurant’s 49 year history that it is serving a burger, and it is simply spectacular!  Served with a knife and fork, it’s a refined burger and must try!

Beef Wellington Burger at Le Perigord

We will post more updates soon.  Enjoy the start of summer!

B Busy,

Shari

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The End of an Era? Capsouto Freres

A few weeks ago, the media picked up that Tribeca pioneer, Capsouto Freres, may permanently close after suffering damage from Hurricane Sandy.  The 33-year old, landmark French restaurant has been unable to reopen since the storm, and has recently listed its space for rent.

Having represented Capsouto Freres for several years, working closely with the Capsouto family, I am very saddened by this news.  Capsouto Freres has not only been a classic French restaurant with the best souffles in town (in my opinion!), but it has always provided a special warmth and service that is rare to find these days.

I feel honored to have been a part of the Capsouto team, and wish the best to Jacques, Samuel and family.

B a legendary restaurant,

Shari

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Contest! Predict 2013 JBF Chef and Restaurant Award Winners

Attention JBF Enthusiasts:

In the name of restaurant fun, we’ve decided to have a little contest.  Inspired by food writer Bret Thorn’s annual predictions of the James Beard Foundation Chef and Restaurant Awards, we’re asking YOU to join in with Bret (hope he doesn’t mind!), and predict the winners, which will be announced live at the 2013 James Beard Foundation Awards at Avery Fisher Hall, Lincoln Center on Monday, May 6th.  We will simply collect/tally the results and award our own winner!

Here’s how to participate:

- Go to http://www.jamesbeard.org/sites/default/files/static/additional/2013-jbf-nominees.pdf.

- *Print out pages 9-15 of the list of 2013 James Beard Foundation Chef and Restaurant Nominees.

- Circle the names of YOUR predicted winners (one in each category).

- Write your name on the top of each page, and include your email address and/or phone number on the first page so we can contact you if you win.

- Scan/email your predictions to shari@bayerpublicrelations.com.  *Alternative:  type your predicted winners’ names for each category and email them.

- Entries must be received by 6pm on Monday, May 6th in order to be qualified.  One entry per person.

- He/she who has the most predictions correct, wins!

The winner will be notified on Tuesday, May 7th and receive two complimentary Tasting Cards (total value $100) to Taste of Tribeca in NYC on Saturday, May 18th.  (Sorry, but the prize does not include airfare, so hopefully the winner will be in NYC then.)

And that’s it!  We hope you will play along.

Best of luck to all of the nominees!

B a Contestant,

Shari

Bayer Public Relations

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Who Goes There? – Le Perigord

It’s so nice to see our client, Le Perigord, highlighted in Eater, New York’s “Who Goes There?” column by Lost City’s Brooks of Sheffield.  The title is “Aging Clientele and Excellent Sole Meuniere at Le Perigord.” Read it here.

B a mysteriously enduring Gotham restaurant,

Shari

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Hearpreneur – Why did you start your business?

As an entrepreneur, one of the things that I often get asked is: “Why (how and when!) did you start your business?”  Thanks to Hearpreneur, you can read my response here or here:

Because my temporary layoff gave me the push I needed

I started my own company, Bayer Public Relations, in October 2003 after being temporarily laid off from a new job because work was slow. I had always wanted to have my own business, so I used this temporary layoff as my motivation to start my own agency. It’s been over nine years since I founded Bayer Public Relations, a full-service public relations, consulting and marketing agency specializing in culinary and hospitality, and I have never looked back. Bayer Public Relations is a company built on dedication, integrity and positive thinking, combined with a genuine passion for what we do. We have invaluable experience in the fields we represent, and we excel at creating compelling, results-oriented campaigns for our clients based on their specific goals. Based in the heart of Manhattan, we have developed strong relationships with top media and industry leaders, and we continue to grow our network. We understand that our clients want to “B Seen. B Heard. B Known.” and we know how to make this happen. It takes hard work, discipline and strong work ethic to start and run a business, but it’s extremely rewarding because it is your own. I encourage anyone who is driven to be self-employed, simply to go for it!

Thanks to Shari Lyn Bayer, Bayer Public Relations

B Motivated,

Shari

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Taste of Tribeca

Save the date!  The 19th Annual Taste of Tribeca will be on Saturday, May 18, 2013.

This highly regarded culinary festival benefits the arts and enrichment programs at two local public schools:  PS 150 and PS 234.  It’s a wonderful event for a worthy cause.

Stay tuned for more information about the participating restaurants.

Tickets go on sale on March 1st.

B celebrating downtown,

Shari

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EatDrinkJobs

Goodbye Craigslist.  Hello EatDrinkJobs.

Having recently celebrated its one-year mark, EatDrinkJobs is a fantastic restaurant/bar job site for qualified, recommended employees.  The goal of EatDrinkJobs is to bring the food service industry job hunt into modern times by creating an intuitive and easy job search experience.

How it works:  Job seekers create profiles with recommendations from peers, instructors, managers, and owners.  EatDrinkJobs then uses your references to put your resume on the top of the stack.  The best jobs for the best people!

Go ahead…try it out.  It’s the new, better way to land a great restaurant job!

B employed,

Shari

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Cooking on The Couch – Fettuccine Alfredo

Did you know that the original Fettuccine Alfredo recipe was created in 1914 in Rome, Italy by a man named Alfredo di Lelio?  As the story goes, Alfredo’s wife lost her appetite during pregnancy, and in an attempt to restore it, Alfredo went to his kitchen, mixed egg noodles with the finest Parmigiana cheese and butter, and the rest is history!  He made a dish that his wife simply could not resist.

Almost 100 years later, Alfredo of Rome in NYC is continuing the tradition, serving its signature dish tableside with a gold spoon and fork.

Alfredo of Rome’s Owner Russell Bellanca shares the legendary recipe with the “Live From The Couch” team on CBS/WLNY-TV.  Watch it here.

B a signature dish,

Shari

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HAPPY NEW YEAR!

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