Happy 10th!

It’s hard to believe that 10 years have gone by since I founded BPR.  Yes, October 2003 was the beginning, and although the basic practice of PR is still the same, many things are different.  We now have smart phones, social media, and apps (not just food!), and we rarely send anything by slow mail…goodbye physical press kits and invites.  Everything is virtual!

Despite these changes, what has remained constant is our vision to generate quality publicity for quality products, and our favorite motto:  “B Seen. B Heard. B Known.”

It’s hard to sum up 10 years, but here are “Top 10″ highlights:

1.  Our first client, Revolution Tea, flew us out to Arizona for our first business meeting.  What a thrill to be on our own and immediately on a mission!

2. We represented over 60 restaurants, both new and established, which means, we wrote over 60 press releases, hosted a plethora of parties, and dined out a lot, AND well!

3. We were asked to speak as a PR expert at industry seminars, including the International Foodservice & Restaurant Show of NY, NYSRA, and PR classes at The New SchoolCity Tech and Parsons.  We were also thrilled to be a part of the “I am NYSRA” ad campaign.

4. Participating in fabulous food and wine events, including Share of StrengthNYCWFFCity Harvest and The James Beard Foundation.  Plus, traveling around the world to the Classic in Aspen, LAFW, SOBE, Feast PortlandMelbourne Food & Wine Festival, and more.

5. The food, but, of course!  (Job perk!)

6. Being recognized for our work and invited to join Les Dames d’Escoffier in 2010; and becoming President of the NYWCA from 2011-2013.  Humbled and honored by both opportunities.

7. Working with award-winning chefs and personalities; trendy restaurants and long-standing institutions; amazing products; and memorable events, to achieve great media placements in printwebzinesTV and radio.  We love the satisfaction of pleasing our clients and the “work high.”

8. Thank you notes, recommendations and acknowledgments by clients, colleagues and friends.  You know who you are, and your support means everything.

9. Connecting with industry professionals on social media, including Twitter, Facebook, Pinterest and Instagram.  We love online networking!

10. Being a part of the NYC culinary/hospitality community, and developing friendships through work.  We are grateful for this fabulous industry.

Thanks for being supportive of what we do!  Here’s to another 10 years!

Cake! by Ally Cakes

B 10,

Shari

Posted in BPR, Chefs, Events, Food/Beverage, Industry, Misc, Organizations, PR, Restaurants, TV, Travel | Leave a comment

Remembering Charlie Trotter

I saw the news of Charlie Trotter’s passing on Twitter.  My first thought (which I tweeted, or actually retweeted), was “OMG. So sad.” and linked to the article.  I was shocked.  And kind of numb.  And since I was also not feeling very well, it was the best that I could verbalize at the moment.

After some hours past, and I finished hosting an event for my client, I had time to digest the news a bit and wrote this on my Facebook page:

“I am so saddened by the news of Charlie Trotter’s passing. He was the most influential chef in my career. I worked at Charlie Trotter’s in Chicago in ’97-98. I had just finished cooking school, and was planning to go to Europe to travel/cook, when I saw that he was hiring servers. Since I had more experience in front-of-the-house then back, and I had his gorgeous, inspiring cookbook, I applied. I was hired as a server (a salaried position), and still to this day, I think it was the hardest job I ever had. I’ll never forget trying to explain all of the tiny amuse courses we set before the kitchen table guests as Charlie listened in to make sure I got it right. Yes, it was stressful working for someone who was such a perfectionist, and intense, but it was invaluable experience. Since I wanted to be in the kitchen, Charlie let me help prep one day a week pre-shift. I learned so much…it was like culinary grad school, and I was surrounded by the most talented team, including Matthias MergesMichelle Gayer,David LeFevreBrian CroninBelinda ChangJoseph Spellman. In time, I realized working in restaurants wasn’t for me, but it certainly led me towards my career as a restaurant publicist. And years later when I saw Charlie again (and then again), he always remembered me and what I was doing, and asked how I was. He was truly an inspiration and pioneer who was not afraid to think out-of-the-box. I will always value my experience working for him and knowing him. My sincere condolences to his family and friends. Charlie, you will be deeply missed.

http://www.chicagotribune.com/news/local/breaking/chi-charlie-trotter-dead-20131105,0,3424072.story

There’s so much more that I could tell about what I experienced and how I feel, and I would love to find some of my old photos (pre-digital age), but for now, I will just say…

B Remembered,

Shari

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JBF Taste America® Local Dish Challenge

We are thrilled that our new restaurant client, County, is participating in the JBF Taste America® Local Dish Challenge!  What does that mean?  Simply, enjoy a great local dish for a great cause!

Now through 10/31, order County’s Pan Roasted Organic Chicken with roasted corn succotash, house smoked bacon and cherry tomatoes, and $1 of your purchase will be donated to the James Beard Foundation education drive.

County brings local, seasonal and market fresh fare to Manhattan’s Flatiron District.  It is located at 34 East 20th Street, between Park and Broadway, New York, NY 10003, and open daily.

For more information, please visit: http://www.jbftasteamerica.org/local-dish

B Challenged,

Shari

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A New Kind of Local

Get ready New Yorkers.  Change is coming to Manhattan’s Murray Hill, and we like it!

As a neighborhood known more for its sports bars than quality cuisine, we’re excited that our new client, Whitman & Bloom Liquor Company (384 3rd Avenue, between 27th and 28th Street, New York, NY 10016), is bringing a new level of sophistication in dining to Murray Hill, offering a New American menu with rustic Mediterranean influence focusing on fresh and seasonal ingredients.

TimeOut NY has the first scoop on Whitman & Bloom in its Fall restaurant preview here, and we have a sneak peek of the construction in progress:

The opening is planned for late September.  Stay tuned!

B a change,

Shari

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City Girl Finds Life-Changing Adventures Down Under

Did you know that I TRAVEL FOR THE THRILL?  Well, now you do!  I am so honored to be a guest writer on FATHOM and share my “life changing adventures down under” with you.  Please read my Queenstown adrenaline junkie post here.

Also, check out my Little Black Book: Queenstown, New Zealand, where I reveal the best places to stay, eat and shop!  Dining highlights include burger institution, Fergburger, and Rata, an award winning restaurant from my talented, Kiwi chef friend Josh Emett.

B High-Octane,

Shari

PS  I also travel for the desire to see the world, experience new things, and eat amazing food.  But, of course!

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All things Swiss!

Great news!  We are representing Swiss National Day in New York City, an annual event commemorating the founding of the Swiss Confederation that brings together Swiss, Swiss-Americans, and friends of Switzerland for a day of festivities and celebration.

Organized by the Swiss Benevolent Society, this year’s event will take place on Saturday, July 27, 2013 from 6PM to 11PM at NYC’s spectacular Central Park Zoo.

Highlights:

o   Swiss celebrity chef Reto Mathis of MATHIS FOOD AFFAIRS will offer a culinary journey of regional specialties of Switzerland, paired with a complimentary Swiss wine tasting

o   The New York premier of the Rezero Ballbot robot, crafted by Swiss engineers from the Swiss Federal Institute of Technology in Zurich (ETH Zurich)

o   Contemporary and traditional Swiss music

o   Many fun activities for the young and young at heart

o   Nespresso VIP Lounge

o   Raffle & Silent Auction with exciting prizes

For more information, please go to www.sndnyc.org.

Hope to see you on the 27th!

B Swiss,

Shari

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Springtime Recap

Hi!  We’ve been so busy this Spring, a month has gone by without a blog post.  Sorry!  Here’s a recap of where we’ve been and what we’ve been working on:

We hosted a fun “Unusual Wine & Food Pairing” walk-around tasting event on April 24th at Vino-Versity, featuring unique ice cream flavors, pickles and relishes and more!  Guests enjoyed wines poured AND explained by wine expert Shari Schneider, while mingling and noshing in her casual UES wine store.  It was an informative and tasty evening!

Vino-Versity's owner Shari Schneider pouring wine for writer John Brecher

James Beard Foundation Award festivities began for us on May 5th with one of our favorite annual events, Chef’s Night Out.  There’s no better way to start the week than with a party at 10pm on Sunday at The Todd English Food Hall at The Plaza with chefs, industry friends, and incredible food and drinks.  This preluded Monday’s main event…the #JBF Awards at Avery Fisher Hall at Lincoln Center.  This year’s theme was “Lights! Camera! Taste!” and the ceremony was hosted by the amazing Oliver Platt (New York magazine Adam Platt’s brother).  We mingled at the reception and joined in after-parties at Per Se and Eleven Madison Park “loft.”  It was an outstanding night!

Shari Bayer and Julie Lerner at the James Beard Awards 2013

We kicked off this year’s Taste of Tribeca with a fabulous cocktail party at Macao Trading Company on May 1st, and then celebrated the annual fundraising event’s 19th year on Saturday, May 18th.  Despite a little afternoon rain, it was a huge success with a wonderful turnout.  Over 70 Tribeca restaurants participated, serving a fantastic selection of tasty bites!  Read more about the event here.

Shari Bayer and Jimmy Carbone at Taste of Tribeca 2013

On May 29th, our client Brasserie Cognac East hosted a grand opening party for its new Upper East Side location.  The Consul General of France, Mr. Bertrand Lortholary, joined in the inaugural ribbon cutting, which was followed by a festive cocktail party featuring delicious bites from Executive Chef Florian V. Hugo.  The UES neighborhood is already embracing this new, intimate brasserie.

Rita Jammet, Executive Chef Florian V. Hugo and Shari Bayer at Brasserie Cognac East's Grand Opening

Finally, we introduced an original Beef Wellington Burger on the menu at Le Perigord.  This is the first time in the classic French restaurant’s 49 year history that it is serving a burger, and it is simply spectacular!  Served with a knife and fork, it’s a refined burger and must try!

Beef Wellington Burger at Le Perigord

We will post more updates soon.  Enjoy the start of summer!

B Busy,

Shari

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The End of an Era? Capsouto Freres

A few weeks ago, the media picked up that Tribeca pioneer, Capsouto Freres, may permanently close after suffering damage from Hurricane Sandy.  The 33-year old, landmark French restaurant has been unable to reopen since the storm, and has recently listed its space for rent.

Having represented Capsouto Freres for several years, working closely with the Capsouto family, I am very saddened by this news.  Capsouto Freres has not only been a classic French restaurant with the best souffles in town (in my opinion!), but it has always provided a special warmth and service that is rare to find these days.

I feel honored to have been a part of the Capsouto team, and wish the best to Jacques, Samuel and family.

B a legendary restaurant,

Shari

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Contest! Predict 2013 JBF Chef and Restaurant Award Winners

Attention JBF Enthusiasts:

In the name of restaurant fun, we’ve decided to have a little contest.  Inspired by food writer Bret Thorn’s annual predictions of the James Beard Foundation Chef and Restaurant Awards, we’re asking YOU to join in with Bret (hope he doesn’t mind!), and predict the winners, which will be announced live at the 2013 James Beard Foundation Awards at Avery Fisher Hall, Lincoln Center on Monday, May 6th.  We will simply collect/tally the results and award our own winner!

Here’s how to participate:

- Go to http://www.jamesbeard.org/sites/default/files/static/additional/2013-jbf-nominees.pdf.

- *Print out pages 9-15 of the list of 2013 James Beard Foundation Chef and Restaurant Nominees.

- Circle the names of YOUR predicted winners (one in each category).

- Write your name on the top of each page, and include your email address and/or phone number on the first page so we can contact you if you win.

- Scan/email your predictions to shari@bayerpublicrelations.com.  *Alternative:  type your predicted winners’ names for each category and email them.

- Entries must be received by 6pm on Monday, May 6th in order to be qualified.  One entry per person.

- He/she who has the most predictions correct, wins!

The winner will be notified on Tuesday, May 7th and receive two complimentary Tasting Cards (total value $100) to Taste of Tribeca in NYC on Saturday, May 18th.  (Sorry, but the prize does not include airfare, so hopefully the winner will be in NYC then.)

And that’s it!  We hope you will play along.

Best of luck to all of the nominees!

B a Contestant,

Shari

Bayer Public Relations

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Who Goes There? – Le Perigord

It’s so nice to see our client, Le Perigord, highlighted in Eater, New York’s “Who Goes There?” column by Lost City’s Brooks of Sheffield.  The title is “Aging Clientele and Excellent Sole Meuniere at Le Perigord.” Read it here.

B a mysteriously enduring Gotham restaurant,

Shari

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