My friend/colleague, Francine Cohen, just launched Inside F&B (www.insidefandb.com), an online must-read source that feeds the need for F&B/Hospitality Industry news.
Here’s the press release:
(New York, NY – February 3, 2010)– Inside F&B (www.insidefandb.com), serving up in-depth front and back of the house news, debuts online today with dynamic industry veteran Francine Cohen at its helm.
Inside F&B’s view of the food & beverage world puts trendsetting news at the fingertips of decision makers who are interested in staying at the top of their game. Hospitality, culinary, and spirits industry leaders will turn to this new must-read food and beverage trade publication for a thorough behind the scenes take on their business, and will soon rely upon Inside F&B (www.insidefandb.com) for the news, trends, events, tools, techniques, and best business practices that make their industry strong. Additionally, access to research and resources on the site will enable readers to continuously build upon their success.
To ensure valuable and relevant content Cohen, who has covered the hospitality industry over the last decade, has assembled an exceptional team of industry insiders and business journalists–experienced in the food, beverage, hospitality and travel industries–to deliver features and trend pieces. Readers will continuously be intrigued by insightful feature stories on topics such as design, technology, equipment, legislation, management, training, operations, production, trends, education, economy, going green (and blue).
Cohen says, “Inside F&B is an innovative online magazine providing immediate and thorough access to what’s impacting the hospitality industry. Poised to become the driving force for the industry, Inside F&B evolved from the ongoing conversations that I have with thousands of professionals about what they care about most, their business. My dedication to the f&b community is at the heart of Inside F&B’s mission to provide news and business building opportunities, while creating and supporting charitable efforts that benefit hospitality industry employees and related causes. We are thrilled to launch and provide our readers with the information they crave and can use to thrive.”
Inside F&B’s online presence allows for readers’ seamless access 24/7 to breaking news and event updates. Additionally, subscribers are continuously in the know thanks to informative email blasts.
Inside F&B’s regularly scheduled columns, which refresh every two weeks and leave readers eager for more, include:
• Rocks Stars, profiles of tastemakers in the spirits industry
• PPX, profiles of leaders in the food and hospitality sector
• Brain Food, book reviews
• Don’t Miss, new product introductions
• Eat Here Now, experiential dining and travel coverage with input from local chefs, bartenders, and food and beverage managers
As advertisers learn more about Inside F&B, they will be as impressed with the online magazine as its readers are. Inside F&B was created to be a center for news as well as a way to build a strong industry community, enhance communication, forge new connections, provide educational opportunities, and promote charitable giving.
Editorial coverage and pro-bono advertising will support this effort to give back. A percentage of the online magazine’s advertising revenue will be donated to industry related not-for-profit organizations, such as Careers through Culinary Arts Program (C-CAP), Share Our Strength, City Harvest, Meals on Wheels, and the United States Bartenders’ Guild (USBG). Additionally, in-kind donations and fund-raising efforts will raise awareness and revenue for an educational fund to provide grants to hospitality industry employees interested in furthering their careers. Advertisers will benefit from being associated with the positive works of Inside F&B.
Internet access to Inside F&B is FREE to its subscribers around the world.
You can sign up to have Inside F&B delivered to your inbox by clicking on the link, www.insidefandb.com.
ABOUT FRANCINE COHEN:
Nothing thrills Inside F&B (www.insidefandb.com) Editor in Chief Francine Cohen more than the opportunity to sit down with a chef, farmer, mixologist, purveyor, restaurateur or manufacturer and spend hours exploring the intricacies of their business.
A native Washingtonian, her passion for the world of fine food and spirits was ignited at age two, thanks to an invitation to visit the kitchen of a local chef who insisted on meeting the child who had ordered a meal of escargot, salad with gorgonzola dressing, and a napoleon.
Her interest in the industry continued through to her professional career where she worked on multiple food and beverage product accounts at various advertising agencies, put in some time in the communications department of ITT/Sheraton, and raised money and awareness for Food & Hunger Hotline as the Director of Communications before turning to a career in journalism.
Francine has been fortunate to serve as an honorary judge and taster at Saborea, Puerto Rico’s premiere beachfront culinary festival, has been spotted judging the Cape May Food & Wine Festival Iron Chef competition, critiquing final projects at The French Culinary Institute, is Bar Smarts™ certified, and is currently at work on a cookbook.
She lives in New York City with her husband of eight years where, much to the dismay of her pastry chef friends, she’d happily pass up dessert for something savory and she has never met a cheese that she didn’t want to eat.
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Congratulations, Francine.
B Entrepreneurial,
Shari
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